Peroni Original

The original Italian classic. Brewed in Italy. Timeless since 1846.
Peroni is one of Italy's true brewing icons — the original lager that has been enjoyed for generations long before the arrival of its internationally famous sibling, Nastro Azzurro. Instantly recognisable by its distinctive red label, this is the authentic Peroni brewed in Italy, carrying forward a brewing tradition that dates back to 1846.

Clean, crisp, and beautifully balanced, Peroni Original is a textbook example of Italian lager brewing. It combines delicate malt sweetness with subtle floral hop character, creating a beer that is light enough for effortless refreshment while retaining enough flavour to complement a meal. Every sip reflects the Italian philosophy that great beer should enhance life's everyday moments, whether enjoyed over lunch, shared with friends, or served alongside a leisurely dinner.

Unlike versions brewed under licence for other markets, this Peroni is brewed in Italy, preserving the character and consistency that have made it a household name across the country for well over a century. For beer lovers in Ireland, it offers an opportunity to experience one of Italy's most celebrated lagers exactly as it was intended by its brewers.

Why we love it:
Peroni Original is all about authenticity. While many drinkers immediately think of Nastro Azzurro, the red-label Peroni has its own proud identity and loyal following throughout Italy. It's refreshingly uncomplicated, beautifully balanced, and remarkably versatile. Brewed in its home country, it delivers the crisp, clean profile that has made it a staple of Italian cafés, restaurants, and family tables for generations.