Jägermeister

The Original Herbal Icon.
Jägermeister is one of the world’s most recognisable spirits, instantly identifiable by its deep colour, unmistakable aroma, and bold herbal character. Created in Germany in 1934, this legendary herbal liqueur is made using a closely guarded recipe of 56 botanicals, including herbs, roots, spices, fruits, and flowers, all carefully blended to create its signature bittersweet profile.

The production process is as traditional as it is meticulous. The botanicals are ground, macerated, and left to mature in oak barrels for up to a year, allowing the flavours to fully integrate and develop depth. Only after this long resting period is the liquid filtered, blended, and bottled — resulting in a liqueur that is complex yet remarkably smooth.

Jägermeister is a spirit of contrasts: bold but balanced, bitter yet gently sweet, intense but endlessly drinkable. While famously enjoyed ice-cold as a shot, it has also earned a respected place in modern cocktail culture, where its herbal backbone adds structure and intrigue to mixed drinks. In Ireland, it remains a party staple, a bar essential, and a surprisingly versatile bottle once you start exploring beyond the freezer.

Why we love it:
We love Jägermeister for its unapologetic character and consistency. Few spirits manage to be this distinctive while remaining so adaptable. Whether served straight from the freezer, mixed into long drinks, or used as a cocktail ingredient, it always delivers depth, balance, and personality.