Jack Daniel's

The Iconic Spirit of Tennessee.
Jack Daniel’s Old No. 7 is more than just a whiskey—it’s a story in a bottle. Born in Lynchburg, Tennessee, in the heart of the American South, this legendary Tennessee whiskey has been crafted with care and tradition since 1866. Its unmistakable character comes from a unique charcoal mellowing process, known as the Lincoln County Method, which softens the spirit while retaining rich flavours of vanilla, caramel, and toasted oak. Every sip tells the tale of generations of craftsmanship, patience, and dedication.

Triple-distilled and mellowed through sugar maple charcoal, Jack Daniel’s Old No. 7 is smooth, approachable, and versatile. Its aroma is inviting, with notes of toasted vanilla, subtle spice, and a hint of fruit. On the palate, it delivers warmth and depth—rich caramel sweetness mingles with gentle oak and a touch of spice, finishing long and satisfying. For whiskey lovers in Ireland, it’s a classic expression that brings a taste of Tennessee tradition to the glass, perfect for both casual sipping and cocktails.

Whether poured neat, over ice, or in a classic Jack & Coke, Old No. 7 embodies the spirit of American whiskey in every glass. Its smoothness, balance, and iconic style make it one of the world’s most recognisable and beloved whiskeys.

Why We Love It.
We love Jack Daniel’s Old No. 7 for its iconic, smooth character and timeless versatility. The charcoal mellowing creates a rich, approachable whiskey that is perfect neat, in a highball, or as the foundation for classic cocktails. It’s a spirit that has stood the test of time and continues to capture hearts worldwide.