Birra Moretti

Italian tradition. Simple pleasure. Brewed where it all began.
Birra Moretti is one of Italy’s most recognisable beers — a timeless lager that has been part of everyday Italian life since 1859. Brewed in Italy following the original recipe, this is a beer rooted in tradition, simplicity, and balance, designed to be enjoyed at the table as much as on its own.

Clean, lightly malty, and gently bitter, Birra Moretti Original is a classic European lager that prioritises drinkability above all else. The flavour profile is smooth and restrained, with subtle cereal sweetness, soft herbal hops, and a crisp, refreshing finish. Nothing shouts, nothing overwhelms — it’s a beer that knows exactly what it is.

Presented here in a 50cl can, this format offers a longer pour and a more relaxed drinking experience, ideal for sharing food, conversation, and unhurried moments. For beer drinkers in Ireland, it’s a familiar name presented in a format that feels refreshingly uncommon, while staying true to its Italian roots.

Why we love it:
Birra Moretti proves that simplicity, when done properly, never goes out of style. Brewed in Italy and enjoyed across generations, it’s a beer built on consistency and balance. The 50cl can gives it a casual, modern feel while preserving the authenticity of the original lager — perfect for those who appreciate tradition without fuss.