{"product_id":"pilsner-urquell","title":"Pilsner Urquell","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eThe original pilsner. Nothing to imitate.\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eSome beers follow a tradition. Others create it. Pilsner Urquell belongs firmly in the second category. First brewed in Plzeň, Czech Republic, in 1842, it introduced the world to the golden pilsner style that would go on to inspire countless beers across the globe. This is the original, still brewed in its Czech hometown, offering an authentic taste of the beer that changed brewing history.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePour a glass and the appeal is immediately clear. A brilliant golden colour, a creamy white head, and a fresh aroma of malt and hops lead into a flavour that is both crisp and surprisingly rewarding. Soft, biscuity malt provides a gentle sweetness, while traditional Saaz hops bring herbal aromas and a distinctive bitterness. Neither side dominates: the malt gives the beer its rounded character, and the hops keep everything fresh, balanced, and wonderfully drinkable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor beer lovers in Ireland, Pilsner Urquell is an opportunity to experience the real thing rather than simply another beer labelled as a pilsner. Its character comes from the original Czech brewing tradition, carefully selected ingredients, and a recipe that has stood the test of time. It has more personality than many mass-market lagers, but never sacrifices refreshment for complexity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is a beer made for good food, good company, and moments when the simple things are done exceptionally well. Enjoy it with a hearty meal, pour it for friends, or make it your go-to choice when you fancy a lager with genuine heritage. More than 180 years after its creation, Pilsner Urquell remains a benchmark for the style — and a reminder that sometimes, the original really is worth seeking out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003ePilsner Urquell has that rare combination of character and effortless drinkability. Its gentle malt sweetness, distinctive herbal hops, and satisfying bitterness work together beautifully, delivering far more personality than you might expect from a golden lager. Knowing you're enjoying the original pilsner, brewed in its Czech birthplace, makes every glass that little bit more special.\u003c\/span\u003e\u003c\/p\u003e","brand":"Plzeňský Prazdroj","offers":[{"title":"Default Title","offer_id":54935222583642,"sku":"8594404010816","price":3.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/1745\/4426\/files\/pilsner_urquell.webp?v=1794258288","url":"https:\/\/vpmerchants.com\/products\/pilsner-urquell","provider":"VP Merchants","version":"1.0","type":"link"}