{"product_id":"birra-moretti","title":"Birra Moretti","description":"\u003cp data-end=\"314\" data-start=\"248\"\u003e\u003cstrong data-end=\"314\" data-start=\"248\"\u003eItalian tradition. Simple pleasure. Brewed where it all began.\u003cbr\u003e\u003c\/strong\u003eBirra Moretti is one of Italy’s most recognisable beers — a timeless lager that has been part of everyday Italian life since 1859. Brewed in Italy following the original recipe, this is a beer rooted in tradition, simplicity, and balance, designed to be enjoyed at the table as much as on its own.\u003c\/p\u003e\n\u003cp data-end=\"958\" data-start=\"615\"\u003eClean, lightly malty, and gently bitter, Birra Moretti Original is a classic European lager that prioritises drinkability above all else. The flavour profile is smooth and restrained, with subtle cereal sweetness, soft herbal hops, and a crisp, refreshing finish. Nothing shouts, nothing overwhelms — it’s a beer that knows exactly what it is.\u003c\/p\u003e\n\u003cp data-end=\"1280\" data-start=\"960\"\u003ePresented here in a 50cl can, this format offers a longer pour and a more relaxed drinking experience, ideal for sharing food, conversation, and unhurried moments. For beer drinkers in Ireland, it’s a familiar name presented in a format that feels refreshingly uncommon, while staying true to its Italian roots.\u003c\/p\u003e\n\u003cp data-end=\"1284\" data-start=\"894\"\u003e\u003cstrong data-end=\"1307\" data-start=\"1289\"\u003eWhy we love it:\u003c\/strong\u003e\u003cbr data-end=\"1310\" data-start=\"1307\"\u003eBirra Moretti proves that simplicity, when done properly, never goes out of style. Brewed in Italy and enjoyed across generations, it’s a beer built on consistency and balance. The 50cl can gives it a casual, modern feel while preserving the authenticity of the original lager — perfect for those who appreciate tradition without fuss.\u003cbr\u003e\u003c\/p\u003e","brand":"Birra Moretti","offers":[{"title":"Default Title","offer_id":53469094314330,"sku":"08006890025101","price":50.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/1745\/4426\/files\/Birra_Moretti.webp?v=1769985475","url":"https:\/\/vpmerchants.com\/products\/birra-moretti","provider":"VP Merchants","version":"1.0","type":"link"}