Cynar is an artichoke based bitter. Its distinctive flavour is enriched from an infusion of 13 herbs and plants, making it a completely natural drink, rich in scents and a unique taste . It perfectly conserves all the health properties of the ingredients used in its preparation. Only moderately alcoholic (16.5%) Cynar is a modern and versatile drink that is always welcome.
 
Cynar was launched on the market in 1952, and its history is closely tied to its successful television advertisements interpreted in the 1960s by Ernesto Calindri. In 1995 Cynar became part of Gruppo Campari that has grown the brand into a 'digestif apertif' and one of the main players in the 'after dinner' category.